Content audits can be mind-numbingly boring and time consuming. They require an incredible amount of patience and curiosity. People tend to avoid them because:
· It’s shocking to see the state of your content.
· Who wants to get blamed?
· Content is often lost, missing or “ghosted”.
· They are a major time suck.
· Nobody does anything with information you gather.
However, content audits are an absolute necessity for all businesses because they give you the date you need to make excellent choices about your content. Great content begins with great audits.
In this presentation, delivered at LavaCon 2014, in Portland, OR, you will learn how to:
· Distinguish between different types of content audits
· Decide what type of content audit you need
· Perform a gap analysis
· Use the information you glean from content audits
· Get creative when you encounter a wall
Ahava used three case studies—a major university, a healthcare client and a major publishing company—to illustrate how to make sense of content audits. The focus is on understanding content requirements, how to present data to the C-suite as well as how to use all the information you learn from a content audit without losing your mind.