When writing content for the web, there’s so much you have to juggle: How users search for information, how they read content online and how those patterns have changed with mobile consumption.
Evolving patterns in search are trends you need to understand and master. In Part 1: Which SEO Factors Will Matter in 2015, we talked about on-page factors that will help juice your organic SEO in 2015. On-page factors refer to what you can actually do to the pages of your website to improve their relevancy.
We're going to explore a few more now, and then time, we will explore off-page factors (things you can do off-site to help boost your traffic).
Rockstar SEO On-page Factors
Here are three more on-page factors to consider:
- Use rich snippets: Rich snippets allow developers to add specially coded elements to their websites. These elements appear in search—think of a video, an image or the name of an author that comes up when you search. These coded elements will improve your click-through-rate (CTR), an important factor for search engines. After all, the more people that click on search results that lead to your pages, the more relevant your content seems to the search engines’ algorithms.
- Optimize your images: Make sure the pictures and graphics you use have alt-tags or image tags. These will help with SEO and also improve your customers’ overall experience. Try this free alt-tag checker to find images that may be missing tags.
- Check your page load times: People want fast-loading web pages when they click on a search link, which is why the search engines really care about how fast your pages will load. 50% of people expect a page to load in two seconds or less; 80% abandon pages if it takes more than three seconds to load. You can use the Page Speed tool from Google to check your pages. Talk to your IT team to see what you can do to influence page load times.
Spend some time with these advanced concepts, so you’re not practicing SEO like it’s 2008. In fact, we recently did a forensic SEO audit that revealed some easy, quick fixes that rocketed our client’s SEO up over 100% improvement in traffic in some cases.
Master these ideas, and you will see the same results. Or give us a call so we can help you out.