Content Strategy: Don't make your Twitter bio a puzzle

Ok, this is a short, Friday, I'm itching to write something blog post.  Quick advice:

You must put something interesting and relevant to me in your Twitter bio.  Otherwise, why would I bother following you back?!?

Everyday I get a few new Twitter followers.  Some are people following me back-thanks.  Others are spam-that's expected.  But some are people who are following some of the people that I'm following, or being followed by people I like, respect and follow, but they don't say anything in their identification that leads me to believe I could learn anything from them.

At its essence Twitter is a sharing tool.  Tell me why I should share with you.

Rules for creating your Twitter bio
Your Twitter bio is content, so follow the same rules you would for any other--it has to be persuasive, fresh and relevant.  If it's not, then I'm probably not even going to spend the time to write back.

So if you're creating or modifying your Twitter bio, here are three important rules:

1. Keep it short-if you have 10 interests you don't need to list them all.  List the top three.
2. Try to inject some personality into it.
3. Use words that others are using- if you're into healthcare communications or content strategy, don't list healthcare (too large a universe) or content auditing (too small a universe-although I do daresay it might become a speciality sooner, rather than later).

And one more-don't be afraid to change it.  Your bio is not set in stone-if you really are an interesting person, your interests will change and your bio should reflect that.

Just my Friday thoughts...